Part of the vision of these two companies is to strengthen their position in the health market and to promote the growth of the brans they work with through the creation of mutually beneficial partnerships and relationships with their clients and providers, who are definitely their reason of being. For this reason, the companies Belleza Express and Laboratorios Neo have established a strategic alliance starting in August, 2014, in which Belleza Express becomes the exclusive distributor of the brands Neofungina, Bucoseptol, Colirio Azul, Isticol, Allo and Neotrin in Colombia.